Ad & Copy by Matthew James Earle

Kraft Dinner: Positioning the product as a reward.

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Client: Nikon
Product: Nikon CoolPix P90
Media: Toronto Star
Ad Size: ¼ page 8.383” x 6.858”
Colour: Full Colour

Fact/Benefit: From off to on, ready to take a picture in about 3 seconds. Always able to capture a moment because you can take a picture fast.

Target Audience: Vacationers. Men and women who are family oriented and likely to travel or take a lot of pictures to share with friends and family.


Headline:
When this happens… Will your camera be ready?


Body Copy:
With a Nikon CoolPix P90 an oppourtunity like this won’t get away. Three seconds after you turn on your Nikon CoolPix it is ready to take that unbelievable
picture you can share with family and friends. Don’t let anything get away. Be ready with Nikon CoolPix P90.

Product Name/logo:

Nikon CoolPix

Client: Nikon
Product: Nikon CoolPix P90
Media: Travis Magazine
Ad Size: 8” wide 10” deep
Colour: Black and white

Fact/Benefit: 12MP pictures. Great quality pictures and print sizes , perfect for printing school work.

Target Audience: Students. People who are conscious about creating work that captures all of their creativity.


Headline:
Picture quality so good, it’s strong enough to make a grown man cry.


Body Copy:
Quality counts for something, especially when your in school. Using the 12.1MP Nikon CoolPix P90 with your added creativity can allow for big print sizes with great quality, helping you get that A+ you deserve. Nikon CoolPix N90, perfect for those school assignments.

Product Name/logo:
Nikon CoolPix

Kraft Dinner Smart

Humane Society Public Service Announcement: Magazine

Client: Nikon
Product: Nikon CoolPix P90
Media: Direct Mail
Ad Size: 2 sided postcard 4.25” x 6”
Colour: Full Colour

Fact/Benefit: 24x wide angle zoom lens. This allows for versatility to make wide or tall shots while zooming.

Target Audience: Professional photographers, or camera enthusiasts.


Headline: GO WIDE


Body Copy: (75 words)
Save money on a new Nikon CoolPix P90 with an offer so wide you can’t miss it. With your new Nikon Coolpix P90 you can get all those wide shots you’ve always dreamed of with its 24x wide angle zoom. Get the picture of an entire horizon. Show the beauty in the length of a beach. When you go wide, there are no limits to how far you can stretch. Buy a new Nikon CoolPix N90 within a month of receiving this postcard to receive a 10% discount.


Product Name/logo:
Nikon CoolPix

Monster.ca TV Storyboard 1 of 2: Employers

Monster.ca TV Storyboard 2 of 2: Employers

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Monster.ca Magazine: Employers

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Advertising