Matthew James Earle
My name is Matthew James Earle, and welcome to my part of the internet! While you are here, be sure to view some of my work. For questions or job opportunities call me at 905 467 2961 or email them to firstname.lastname@example.org.
I'm able to think on your level, to create content or advertising pieces that can benefit your business; whether it be print or digital marketing material, help with social media, content writing, ad scripts, etc. I will adapt my creative skills to keep with your brand image and appeal to the interests of your target demographic.
I’m a graduate of Advertising of Sheridan College where I learned about the advertising industry including; integrated marketing communications, sales, media, advertising planning & preparation, interactive marketing, and ad layout and copy.
Don’t hesitate to contact me for a project, or freelance work to help keep me busy! Phone: 905 467 2961/ email: email@example.com.
Skills I wish to utilize or build on:
o Ability to brainstorm creative approaches to advertising
o Create headlines, sub heads
o Build on headlines in body copy
o Connect graphic with headline
o Match copy to a target market
o Experience developing newspaper, magazine, billboard creative
o Constructing layouts (by hand or computer)
o Generate ideas under pressure and on strategy
o Relate a message to target audience
o Understand the importance of deadlines
o Write radio and television scripts/ storyboards
o Write Press Releases
o Apply PR tactics to plan PR events
o Knowledge of elements of Direct Marketing
o Prepare a professional advertising pitch
o PowerPoint - presentation preparation
o Use of MS Office (Word, Excel, PowerPoint) to produce professional looking business documents and presentations
o Creation and branding of social networking for businesses
o Experience blogging
For giving me a great opportunity, I can only give you my best.
Hoping to hear from you soon!
-Matthew James Earle
Sales & Marketing Assistant
Industrial Safety Trainers Inc, Barrie, Canada
-Assisted in development of Sales and Marketing objectives
-Website/ Content/ Social Media Management
-Graphic Design: Create print/digital marketing & promotional material or bring current pieces up to date
-Was responsible for retail division: manage online and walk-in sales
-Support and planning of Events & Trade shows
Marketing & Graphic Coordinator
In Play Inc., Putt Mini Golf, Barrie/Newmarket
-Graphic design of print and digital materials
-Maintaining a consistent brand image
DriveWise Canada, Barrie, Canada
-Assist in Marketing Development
-Website/ Content/ Social Media Management
-Create print/digital marketing & promotional material or bring current pieces up to date
-Upholding a Brand Image
-Support at Events & Trade shows
-Support the team in special projects or everyday tasks
Shows & Events Planned/Attended
-Partners in Prevention 2013, Canada’s Largest Health and Safety Conference & Trade Show
-FDIC 2013, The World’s Largest Fire Fighter Training Conference & Exhibition
-OAFC 2013 Conference, Ontario Association of Fire Chiefs
-PMTC 2013 Conference, Private Motor Truck Council of Canada
-Partners in Prevention 2013, Markham Conference
-Fleet Safety Council Conference 2013
-Collaborate 2013, Advanced learning and demonstration day presented by DriveWise
-Truck World 2014, Canada’s National Truck Show
-Partners in Prevention 2014, Canada’s Largest Health and Safety Conference & Trade Show
-OAFC 2014 Conference, Ontario Association of Fire
Social Media Marketing Lead (Contract)
Island Pacific Publishing, Oakville, Canada
-Creation of Social Media Marketing Plan
-Brand development(voice/personality) and awareness
-Generate web site traffic growth
-Content generation and community interaction
Sheridan College, Oakville, Canada
Ad Copywriting & Layout:
Learned how to design creative layouts, combining effective typographic and visual elements while keeping true to a brand.
Exploration of the emerging trends in Social Media, along with the execution and planning of interactive marketing campaigns.
Advertising Planing & Preparation:
Learned the structure of agencies, dealing with clients, creating & delivering presentations based on full campaigns.
Understanding of market analysis and research, product life cycle, planning of integrated marketing campaigns, creation of direct marketing and PR material.